When customers look for products and solutions through search or intelligent Q&A, a company website needs to provide sufficiently specific, verifiable information. We start with KingCMS's own website, writing the product, applicable scenarios, and usage methods clearly, then continuously observe the changes these edits bring.
1. First check these four questions
- Can customers understand what product or service you provide?
- Can customers judge whether your product suits their situation?
- Are the statements on the page supported by actual materials, operations, or cases?
- Can customers easily find usage methods, purchase, or contact entry points?
2. Use KingCMS itself as an example
| Previously emphasized information | Information added this time | How it helps customers |
|---|---|---|
| Open-source content management system | Actual features, applicable tasks, and demo | Judge whether the system suits the current website |
| Lightweight, easy to use | Verified operating conditions and usage steps | Judge whether it can be deployed and how to maintain it |
| Products and services | Complete product description and clear licensing entry | Judge what is offered and how to start |
| Slogans on the homepage | Our own improvement process and actual pages | See the specific approach and subsequent observations |
3. Start with one page
First choose one product or service that customers most need to understand, and organize a complete page for it. Write clearly the name, purpose, applicable conditions, key parameters, common questions, and next steps. Where images, hands-on operations, or material evidence can be provided, attach the corresponding content.
After completion, use the same method to organize related products, cases, and usage articles, keeping the materials consistent and continuously updated.
Make a product page with KingCMS →
4. How to start with an existing website
First check whether the existing system makes it convenient to add and maintain this information. If the existing website can accomplish this, you can start with content and page adjustments; if maintenance is difficult, then evaluate the scope of a system upgrade.
The specific features and usage conditions of KingCMS X1 can be viewed through the product page and demo. Which content to migrate, whether to adjust addresses, and whether customization is needed should be determined after understanding the existing website.
5. How to observe
Record whether search and Q&A platforms mention the company, whether they cite official website pages, and whether they bring visits and inquiries. Record these results separately, keeping the specific questions, times, and sources.