Many business owners think of outsourcing when they want a company website. Quotes are high, and even changing a sentence means waiting in line. Actually, the content part of a website isn't that complicated: clearly state who you are, what products you offer, and what's happened recently—that's enough. X1 breaks this down into three things: articles, categories, and single pages. Understand these three, and you can build your website yourself.
First, figure out the site sections—categories are the directory
Categories determine the site's information structure and front-end URLs. Create sections like "About Us," "News," and "Products" as categories so visitors can find content by directory, and search engines can crawl along the URLs.
There are three category types: single page, article list, and product list. A single page holds a fixed block of text, such as "About Us" or "Contact Us"; an article list holds multiple articles, like news or blogs; a product list holds multiple products, like store categories.
Before starting, sketch the directory on paper. A common approach: put main sections as top-level categories, create article list categories for content that needs continuous updates, and product list categories for store content. Don't make levels too deep—two or three levels are usually enough. The deeper the level, the longer the URL, and the harder it is for visitors and search engines to remember.
Here's a fictional example. A company making industrial equipment could plan its website like this: "About Us" as a single-page category; "News" as an article list category, with subcategories "Company News" and "Industry Insights"; "Products" as a product list category, layered by type. With a clear directory, visitors know where content is at a glance, and there's room to add more later.
News, case studies, and knowledge articles—use "articles" to keep updating
The biggest fear for a website is "not updated in three years." When customers see the last news item is from the year before last, they'll have doubts. Articles solve this: publish news, customer case studies, and knowledge articles, and place them in article list categories so visitors can see them on the site.
Articles have three statuses: draft, published, and archived. Drafts are not public—you can keep them and edit slowly; publish when confirmed. Each article can also have a summary, which shows in lists and serves as fallback content for SEO descriptions.
The body uses a rich text editor—formatting, adding links, and inserting images are all done in the toolbar. After uploading images, the server automatically corrects phone photo orientation, scales proportionally, and converts to WebP—no manual compression needed. For companies without dedicated editors, this is very practical—sales can take a photo on site and upload it directly.
Company intro and contact info—use "single pages" to say it all on one page
Content like "About Us," "Contact Us," and "Privacy Policy" can be covered on one page—no list or categorization needed. In X1, use "single pages" for these; the front-end URL is clean and easy to remember.
Single pages can go in the main navigation or just as footer links. They can also be placed under other categories, with URLs automatically including the parent path.
For business owners, this means content that rarely changes—like company intro and contact info—can be maintained by admin or marketing colleagues without always needing technical help.
Maintain content yourself so search engines and AI can find you
Once categories, articles, and single pages are set up, the website has its skeleton and flesh. Next is making it findable: fill in site name, organization name, contact phone, and address—the homepage structured data will include this info; sitemap, crawler rules, and AI description files are directly accessible, so search engines and AI can read your site description.
X1 is an AI entry point plus business modules for companies—content, store, membership, inventory, etc., enabled as needed. If you only want a website today, start with articles, categories, and single pages; when you need to sell products or offer membership, enable the corresponding modules—categories and content remain, no need to rebuild.
Building a website isn't really a technical problem—it's about whether someone continuously adds content. When the tool is handy, content gets in. Welcome to the X1 product page to see a demo or download a trial and build it yourself.